Online Consumer Behavior - 1714 Words

Online consumer behavior Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the BM shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks. In order to describe the most influential internet activities it would be correct to describe internet advertisement. There are a lot of ads we observe each day: streets, billboards, shopping malls, TV and etc. Internet space is overcrowded with any kind of ads. The main important aspect of internet space is that internet is â€Å"the best friend† of contemporary people and it’s important to mention that customer is able to access the good immediately and buy it. Internet space gives much more information on personality of customer and provides the most seductive offer within whole database. (Kim, L.,2010, Sept. 15) There are various types of advertising: contextual advertising; in-text video contextual; billboards; viral videos; pricing with the best offers; Java-scripts, and etc. All these advertisements are displayed not in a random way. The way ad appears at yourShow MoreRelatedOnline Purchase Behavior Of Consumers1524 Words   |  7 Pagesthe end ethical issues have been discussed. The study aimed to understand the online purchase behavior of consumers in India. The factors leading to an increase in online shopping, current trends in the online retail market and to identify the demographic factors which influence the online purchase. The literature review highlighted and identified important factors which influence behavior and attitude of online consumers. These factors were considered and implemented while designing the questionnaireRead MoreExploring Online Consumer Behavior2914 Words   |  12 PagesRunning head: ONLINE CONSUMER BEHAVIORS Exploring online consumer Behaviors John A. Smith amp; Jane L. Doe Liberty University Abstract Internet usage has skyrocketed in the past few decades, along with this increase comes the increase in internet shopping by consumers. This research examines the behaviors, motivations, and attitudes of this new form of consumer entity. Online consumer behavior has been studied for over 20 years and will undoubtedly be the source of many future researchesRead MoreConsumer Behavior in Online Shopping11416 Words   |  46 Pages1 ADIL BASHIR Consumer Behavior towards online shopping of electronics in Pakistan Thesis Winter 2013 MBA International Business Management Seinà ¤joen ammattikorkeakoulu Seinà ¤joki University of Applied sciences 2 SEINÄJOKI UNIVERSITY OF APPLIED SCIENCES Thesis Abstract Faculty: Seinà ¤joki Business School Degree programme: International Business Management Specialisation: International Marketing Management Author: Adil Bashir Title of thesis: Consumer behavior towards online shopping of electronicsRead MoreAnalysis Of Consumer Behavior And Online Shopping Essay1056 Words   |  5 PagesAnalysis of Consumer behavior in online shopping with especial reference to Pune Abstract: It is now become accustomed to watch advertisement of e-commerce companies on television. Internet shopping is responsible for transformation of marketing scenario in India. One click on screen of computer presents hundred of products to see and to compare with each other. Undeniably turnover of such companies involved in this business is making new records everyday. Day by day the number of internet savvyRead MoreResearch on Patterns of Online Consumer Behavior1374 Words   |  6 Pagesof the consumer behavior online, with focus group as young adults aged between eighteen and thirty-four interested in buying a mobile phone or a related product ,Petrovic Dejan explained that the most relevant behavioral characteristics of online consumers and examine several ways they find, evaluate and compare product’s information. Comparison of the freshly collected surveyed data with the present existing consumer behavior theory resulted in number of issues related to a specific consumer groupRead MoreThe Impact of Online Shopping on Consumer Behavior3641 Words   |  15 Pagesthe factors that influence the consumer behavior while they are shopping online. Because now a day’s online shopping is increasing day by day .We collected both primary and secondary Data. The survey was conducted in Alain Mall through questionnaire and all the factors t hat can influence consumer behavior or change consumer behavior because of online shopping where given in the questionnaire. So we found that the the online shopping has a big impact on consumer behavior in many different ways. TableRead MoreOnline Consumer Behaviors And Social Networking1822 Words   |  8 Pagestechnology-enabled social commerce has emerged to combine the power of online social networking with shopping. This study examines an emerging area in E-commerce, i.e., social commerce. Extending the online consumer behavior typology, this study categorizes online consumer behaviors into three types: transactional, informational, and social. While traditional E-commerce supports the transactional and informational aspects of online shopping, social commerce fulfils the social aspects of shopping, andRead MoreConsumer Behavior Towards Online Marketing Essay1859 Words   |  8 Pages PROJECT ON CONSUMER BEHAVIOUR TOWARDS ONLINE MARKETING FACULTY GUIDE SUBMITTED BY:- Dr. Ila Chaturvedi Vansh Nagpal (A3146913021) Bcom(Hons.)-Evening Read MoreConsumer Behavior Towards Online Shopping18477 Words   |  74 PagesCONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING (E-Shopping) Submitted To, L.J. Institute of Business Administration Vastrapur, Ahmedabad Project Guide, Prof. Saurin Shah Submitted by Name Roll No. 1. Siddharth Iyer 47 2. Raj Joisar 55 3. Keval Amreliya 05 4. Dhanraj Solanki 145 5. Akash Gupta 43 6. Simpy Harwani 45 7.Read MoreImpact Of Social Media On Online Consumer Behavior2984 Words   |  12 PagesMedia on Online Consumer Behavior By ANKIT YADAV A3104613016 B.COM(HONS.) Class of 2013-16 Under the Supervision of Ms. Puneeta Goel ACCF AMITY COLLEGE OF COMMERCE AND FINANCE AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA DECLARATION I, ANKIT YADAV of B.com(hons.) from Amity school of commerce and finance, Amity University Uttar Pradesh declare that I have completed my research paper on â€Å"Impact of Social Media on Online Consumer Behavior†. In additional