Difficulties in an Internet Music Promotion Company

JEJA Entertainment is a great way to offer live music entertainment to music lovers and fans in Australia and to the rest of the world. JEJA is based in Australia but since the Internet cannot be confined to a certain geographical area, the products and services of JEJA Entertainment will have to be offered to music fans all over the world. Although the Internet is a fascinating and emerging means of distributing media content, there are still startup costs that must be considered. Most of the time, internet entrepreneurs explore their business model while pursuing another line of work.This enables them to have a fallback should the Internet business fail. On the other hand, this could also be inimical to the continuous growth of the business. Internet entrepreneurs face a number of challenges in establishing their business. For one, the issue of capital is an important one. The Internet may be seen as a low-cost option for distribution, yet there are a number of operating costs that must be taken into account—the domain name and web servers, the IT personnel who will create and maintain the webpages of the site, the marketing personnel and the production team among others.This will involve thousands of dollars if it were to become truly successful. While internet marketing via email can be a good starting point, there should also be offline promotion so that more people can be made aware of the company and the kinds of products and services that it offers (Perrini, 2006). Startup Capital and Funding Creative and novel ideas that have been largely untested do have a big potential for success in the world, especially so if the medium chosen such as the Internet has so much room for growth. Yet, because of this very same thing, a number of internet media business startups fail!Internet entrepreneurs need startup capital and money that could help them sustain the operations of their internet business up to such time that they can stand on their own and star t earning profits. Insufficient funding would mean that the business will not grow as quickly as it is perceived to be and it will not also become as profitable as the business plan states. One of the biggest problems that internet entrepreneurs face is where to get startup money that will help them setup equipment and other needed materials and network for the business.No matter how good an idea may be, without startup capital, it will remain as a good idea and will never be launched to the whole world. Sources of Startup Capital For JEJA Entertainment, there are a number of sources of startup capital that they can draw from. Before identifying the sources of startup capital, however, the entrepreneurs should lay down ¬ the projected expenses in starting up the business. This should include all expenses such as equipment, the establishment of web pages and the maintenance costs, the servers, the domain name, the initial promotional expenses among others.This could lead them to a realistic view of the expenses that they will face. When these expenses shall have been laid out, then the actual amount of funding needed for several months (or years) can then be projected up to such time that the business can become profitable. Personal funds and Loan from Family and Friends The easiest source of startup capital, perhaps, could be the personal funds of the entrepreneurs who will engage in the business. Most of the time, entrepreneurs use their own savings they have gained from years of working as employees.There are also entrepreneurs who inherited a sizable sum of money that they then divert the money for the business that they have conceptualized by themselves or with other friends that they have. In cases where the personal funds of the entrepreneurs are not enough to cover the startup expenses, they ask the help of their family and friends in funding their business. Internet business may be less costly than an offline business that offers â€Å"physical† products and services.The problem with the funding from friends and family money, however, is that this might give the family and friends some expectation that they also have important stakes in the business more than just the money that they lent in starting the business. This can lead to strained relationships and problems in the business due to the unclear expectations from friends and family members. If JEJA Entertainment will rely on this kind of startup funding, then the expectations from both parties should be clear so as to avoid any conflict in the areas of operations of the business.Funding from Banks and Lending Organizations Another riskier source of startup capital is funding from banks and lending organizations. To get loans from banks and other lending organizations, there is a need for collateral in the form of land, car or other valuable collateral. Depending on the soundness of the business plan, banks may fund the startup so that it can take off and become prof itable in the long term. Convincing banks to release funds, however, is a big challenge as they want to minimize the risks they face in lending so they can maximize their profits. Venture CapitalOne of the important sources of funds that have come to light in recent years is venture capital from what has been fondly called as â€Å"angel investors. † These angel investors provide much needed capital for entrepreneurs in the twenty-first century. Venture capital, actually, can contribute to the long-term success of an internet business startup. Angel investors can help budding internet businesses to survive the first few years of competition and difficulties in the market. Most startup companies usually tap venture capital investors not during startup but during the next few years of their operations.If an internet business does not attract venture capital, it is bound to fail within three years according to a study made by Gompers and Lerner (2002). Long-term Profitability, B randing and Reputation Building Even if startup capital were found for JEJA company, there are still a number of factors that it should surmount if it were to be profitable and sustainable in the long run. Long term profitability can be ensured through a variety of strategies and a careful management of resources. Fresh capital is also needed if JEJA were to be truly successful.Brand building is another important matter that JEJA will have to engage in. A successful branding strategy could also build the reputation of the company. Over the long run, this can help the company package itself as a good option for venture capitalists and to its clients all over the world. JEJA needs to be aggressive in its branding strategies because it faces an uphill climb with various competitions online. Even if the online concert option is a good selling point, the company has to create its audience and make it irresistible.The company will have to invest on marketing investments online and offline so as to make people aware of what the business offers. Carefully placed ads on high traffic websites and offline advertisements can yield returns. In addition to this, media exposure and reputation borrowing through sponsorship of concerts by major artists, singers and actors and actresses that visit Australia. Even major events in Australia can be covered by the company so as to gain greater reach, credibility and the preferences of consumers.The longevity of these branding strategies cannot be ensured in the long run (Kotha, Rajgopal & Rindova, 2001). Because of this, JEJA Company has to stay abreast with emerging trends in the entertainment industry and in the Internet. These things make the branding strategies more difficult as the marketing personnel of the company will have to keep track of two divergent although related fields—the entertainment industry as well as the reception of fans and media content consumers as well as the behavior of internet surfers and consum ers.Long-Term Growth and Strategic Management Securing startup capital is but one of the first steps that JEJA Company will have to secure. As the operations of the company continue and it gains brand recognition in Australia and all over the world, it will have to establish a long term plan that deals with the need of fresh capital, effective management of resources and the establishment of a reliable and recognizable Australian brand. The entertainment industry is highly volatile and continuously changing.If the branding strategies of JEJA were effective, it can readily engage venture capitalists for the provision of fresh capital to finance expansion of operations, offering additional services and products, engaging more geographical areas, and establishing partnerships with a larger number of production companies and studios. The presence of venture capital is a great means of ensuring the long-term growth and profitability of internet businesses (Davila, Foster 7 Gupta, 2003).A s such, it has to proactively seek out venture capitalists who believe in the business model of JEJA. This can be done through networking, effective publicity and brand building and making sure that the business delivers the projected income and growth. Conclusion Internet businesses such as Amazon. com, Yahoo, Barnes and Nobles and IVillage among others have, at one point, started out with limited experience and financing. Yet, with effective raising of startup capital, effective branding and strategic management, they managed to grow their businesses (Carpenter, 2000).Although financing is different from the realm of management and branding strategies, it is still a very crucial part of the operations of the business of JEJA. Surely, there will be new trends and challenges that will arise in the area of internet media business. Yet, with the influx of capital from â€Å"angel investors† and other sources, effective branding and strategic management, JEJA management can rise up to become a significant internet business in Australia and all over the world.

Current Event on India Essay

India is seeking information from China as to why their balance of trade is so skewed. China has been exporting to India far more than it has been importing. This scenario has been reflected globally, with many countries wondering why China has reduced their imports so much. China has also put a ban on Indian Iron Ore, their main export, causing more tension between the new countries. China professes to be increasing their trade annually, pulling them out of the worldwide recession, but many economists and financial experts, including some within China itself, are skeptical as to the legitimacy of these statements. This article relates to our international economics unit that we just completed. China has put a ban on iron ore and slackened their rate of import of Indian goods, causing a problem in their balance of trade. The article was easy to follow and understand due to the lesson that we just completed on trade barriers. The article also shows how government as well as business has a role in promoting trade and controlling the amount of trade that occurs between specific countries. I feel that China is being unfair to India by not granting them the information that they request. Refusing to trade with a country is one thing, but severely reducing trade without an explanation is uncalled for and suspicious. Their decisions regarding imports and exports affect a massive part of the world economy because of their economic strength. Their ban on Iron Ore from India is specifically detrimental to India’s balance of trade because of its dependency on the demand for iron ore as an export. With China being one of its largest consumers, this severely impedes India’s development. As an Indian economic analyst, I would be seriously questioning China’s intentions after this move.

Meaning of Life and Success Essay

The United States has no more important foreign relation ship than that of which it enjoys with Mexico, and vice versa. These two countries share interwoven societies and economies. Although there have been disagreements and turbulence between the two countries, which partnership is without these? The Strength of each country’s democracy is fundamental to the other’s. This relationship that the two countries share directly affects that lives of millions of Mexican and United States citizens everyday. Recently these two countries have become even more unified than ever before. Tackling issues such as Border Control, Countering Narcotics, Dealing with multiple Law enforcement agencies, Human Rights laws, trade and development, etc. There are many issues that they are mutually interested in and must deal with. Yet, there are some vast differences in which these two countries are run. There are also many similarities, which we must take into account. Both Democratic Governments have similar structures, containing a legislative, judicial, and executive branch. Yet, these structures are very different internally, containing specific duties that the other country’s branch may not have. The Executive Branch refers to the Presidential seat in both governments. The Presidency is a paramount institution, not only of the Mexican Government but of the US Government as well. The Countries entire political system is positioned around the presidency. In the United States the President also serves as Commander in Chief of the Armed Forces. The President appoints the cabinet and oversees the various agencies and departments of the Federal Government. The Executive Branch is checked by Congress which would be the Legislative Branch. In order for someone to become President, he or she must be a natural -born citizen of the United States. He or she must be at least 35 years of age and must have resided in the US for at least fourteen years. Once elected, the President must serve a term of four years, and may be re-elected only once. Now, the Executive Branch of the Mexican government is very similar to that of its neighbors, but there are some pivotal differences in the institution. Presidents are elected by a majority of registered voters in the thirty-one states and the Federal District. The President holds the formal titles of chief of state, head of government, and commander in chief of armed forces. The candidates must also be at least thirty-five years of age by election day. And they must not only be Mexican citizens by birth but must also be the offspring of Mexican Citizens by birth. Unlike the US, the candidate cannot have held cabinet post or a governorship, nor have been on active military duty during the six months prior to the election. Critics have labeled the presidency the â€Å"six year monarchy† due to the length of the term being six years, and because of the seemingly unchecked power that has resided in the office. Much of the presidential power is derived from the presidents direct and unchallenged control over both the state and the ruling party, the PRI. One of the Unique features of the Mexican Presidency that has caused a great uproar since the 1930’s is the process of presidential succession. Mexicos PRI presidents have enjoyed the right to personally name their successor. This privilege is known as the dedazo, which means the Tap. Also, one huge difference in the executive branch between the two governments is the issue of Vice Presidency. Mexico simply has no Vice President. Further reinforcing the presidents unchallenged power. Meanwhile the United States does have a Vice Presidential position . A position that is voted on in the same campaign as the President. They are looked at as more of a team, a two for the price of one deal. Legislative powers consist of the congress, which is divided into two chambers, the senate and the House of Representatives. Each member of the congress is elected by the people of his or her state. The Senate holds 100 seats, two seats per state. The House of Representatives seats are based on the poplation of each state, holding about 435 seats. The difference between these two is that a representatives term is for two years, while senators are elected for six year terms. In Mexico the legislative branch of government consists of a bicameral congress, El Congreso de la Union. This congress, like the US’s, is divided into an upper chamber, the senate, and a lower chamber, chamber of deputies. Just like the US, both chambers are responsible for the discussion and approval of legislation and the ratification of high-level presidential appointments. The senate consisted of sixty-four members, two members for each state and two representing the Federal District elected by a direct vote from the population for a six year term. In later years, as part of electoral reforms the size of the senate doubled in size and now holds 128 members. Since 1986 the house of deputies consisted of 500 seats. 200 of these seats are elected by a proportional representation from among large districts. Members of the Chamber of Deputies serve three year terms, All members are not allowed to run for re-election, but they may serve non-consecutive terms.

How Movies Portray History

I’ve always watched movies for the sole purpose of entertainment. Thinking about the historical backgrounds they entail never really crossed my mind. The way Hollywood portrays historical events in films isn’t very accurate, which some people see as a problem. After listening to both James Wermers & Dr. Chiltons presentations and reading The Art of War article my train of thought has changed on how films portray history. First, let’s consider the three perspective on the issue of how movies portray history.James Wermers had many opinions on filmography and history. According to him, producers have full rights to using history in fims. He believes that even though history is fair game to the film industry, movies don’t always portray historical events as accurate as they occur. He spoke about film producers use of CGI in movies and how it adds to a movies over all look. Even though CGI is a very clever use of computerized effects, it is not always used as i t should be.He stated, â€Å" CGI is no longer used for a certain effect, it is no longer the question of should we use it but how. † The reality of historical events isn’t always as accurate as it could be says Wermer but it is a good basis to a movie. Dr. Chilton had a political opinion on the matter. She stated that â€Å"filmmakers frequently use films to make statements, whether political or economic, or social, therefore, movies and their makers are protected by the First Amendment. † Whether or not we like how filmmakers are or portraying a specific event. they are entitled to portray it as they please. As Dr. Chilton reminds us, freedom of speech does not only refer to actually speech, it involves writing, sculptures, murals, and of course movies. In the Art of War article we see the artistic aspect of using CGI in films . Even though it states that a lot of the effects in the movie were very unrealistic that is also what made the movie so beautiful. It created this gorgeous scenery that could only be imagined but CGI made it possible to see.Even though the process of filming with CGI is a bit strange and hard to picture until the final product is shown, once you see everything put together it is amazing. After watching 300 and taking in all three of these aspects on movies portrayal of historical events my train of thought has changed immensely. I will now be more cautious as to what I’m actually watching. Is it actually true, is this really how things happened, and is that a real back drop or is it just CGI. I also now question the message movies contain. Instead of just watching to be entertained, I will now watch films with a lot of questions in mind.

Marketing Essay Example | Topics and Well Written Essays - 1000 words - 17

Marketing - Essay Example In the past the marketing department was solely responsible for the marketing duties, this is no longer the case. An example of a company that has made marketing a responsibility of every employee is Westernbank Inc. This bank created a policy in which every member of is staff is required to place a huge bumper sticker with the company logo in the vehicle they drive. Greater emphasis is being place in satisfying customers to increase retention rates. Companies are receiving input from different members of the departments in the product design process. Organizational change is a major force that has influenced this new tendency. Companies have realized that teamwork is an important element of a successful business. A tendency in this new corporate environment is the reduction of suppliers. Companies used to have many suppliers in the past. The reasoning was that more suppliers would lead to better prices and more flexibility. Companies realized there is more value in creating a close relationship with a few suppliers. Building a close business relationship leads to better service from the supplier and access to a partner that will help you and accommodate your needs. Having fewer suppliers also is advantageous because it reduces the administrative work of having a lot of accounts. The tendency is aligned with the downsizing movement over the last twenty years. In the past business focused on creating everything they could themselves. In our new age businesses have changed their position tremendously. Outsourcing has become a widespread strategy in many organizations. A lot of components are being purchased in countries such as China that can manufacture at lower prices. A lot of business processes are being outsourced to countries such as India. India is the leading exporter of information technology and business processes in the world. The outsourcing trend has emerged due to economic forces and competition. The

Ethics Essay Example | Topics and Well Written Essays - 750 words - 38

Ethics - Essay Example If every individual would lie to get a loan, then the process would fall apart lending the maxim impossible. Such acts are perfomative contradiction since they undermine the basis for their existence. The humanitarian principle suggests that pertains to the notion of saving life and alleviating suffering. It is mostly related to an emergency response whether during war, natural or man made disasters. They govern how individuals respond in a humanitarian way. Thus, the principle of humanity is one of the humanitarian principles. It states that individuals should always treat human beings as an end and not as means. Treating individuals as means is treating them to achieve our own goals (Shafer-Landau, The ethical life, 2014). Treating as an end is dealing with individuals with the respect they deserve. The principle, however, fails to give us advice on how to determine what people deserve. According to The Principle of utility, our actions or behaviors are morally right as long as they promote happiness and pleasure. Such actions are wrong if they tend to promote unhappiness and even pain. It is associated with hedonism since a hedonist only believes in the feelings of pleasure and pain. Such feelings are biological experiences involving human’s central nervous system and controlled by the cerebral cortex. Human beings experience pleasure whenever they perform certain acts that fulfill their biological functions including eating or drinking. Pleasure is also experienced in the event of performing various intellectual activities including reading. Sometimes, pleasure is experienced by doing the right thing. Pain on the other hand is experienced when such functions are left unfulfilled. Many utilitarian believe that pleasure and pain can be quantified. Thus, the main interest here is acting in private interest as opposed to public interest as long as individuals are gaining pleasure and pain. An example that can bring about the conflicting sides of all the

A review of academic research undertaken in relation to Small and Essay

A review of academic research undertaken in relation to Small and Medium Sized Enterprises - Essay Example In the study, United Kingdom’s SMEs have been observed. It has been identified that SMEs also have a role to play in the economy of the UK. However, there are underlying challenges and problems that the country’s SMEs face which need to be addressed by the government and other stakeholders involved. The paper intends to identify the current academic research into small and medium sized enterprises and the major issues faced by these firms. It also tries to present the role of SMEs in the UK. The paper will try to provide a brief summary of the overall scenario at the end and will provide recommendation based on the challenges that the SMEs in the UK face so that significant improvements in the SMEs can be introduced and better opportunities created. Table of Contents 1 Executive Summary 2 Introduction 4 Critical Review into Current Academic Research 5 Challenges of SMEs 7 Role played by SMEs in the United Kingdom 8 Conclusion and Recommendation 12 References 14 Introduc tion Small and medium-sized enterprises (SMEs) are those firms that do not have any subsidiary and are independent in nature thus employing a certain number of employees. The number of employees may be different in different countries. In European Union, the limit set for employing the employees has been set to 250 for SMEs. However, certain countries lay down the limit of employing 200 employees. The use of the financial assets is also evident in order to define SMEs. A new European definition of SMEs came into existence in the year 2005. The new definition offers increase in the financial upper limits and therefore it states that the turnover of medium-sized enterprises must not be more than EUR 50 millions. Similarly, the turnover of small enterprises must not be more than EUR 10 millions and for the micro firms the turnover must not go above EUR 2 million. Consequently, the balance sheet of the medium enterprises must not surpass EUR 43 millions. The balance sheet of small and m icro enterprises must not go above EUR 10 million and EUR 2 million respectively (OECD, 2005). The SME sector comprises a wide range of firms such as recognized conventional family businesses that utilize nearly hundreds of workers. The SME sector also makes use of â€Å"survivalist† self-employed workers functioning in unorganised micro enterprises (International Institute for Sustainable Development, 2004). The main aim of the paper is to identify the role of the SME in the economy of the United Kingdom. The study will try to focus upon the current academic research on SMEs. Theories on SMEs will be identified and the role of SMEs in an international context as a mechanism for job creation, innovation and long term growth will be studied in detail in the sections below. Critical Review into Current Academic Research Small and medium-sized enterprises can avail innumerable behavioural benefits in comparison to their larger counterparts in the process of innovation. However, it has been identified that they also face certain material disadvantages. The problem they face has been evident in the process of developing suitable network of contacts with outside sources of both mechanical and technological expertise as well as advice (Rothwell & Dodgson, 1991). It is quite difficult to measure the importance of SMEs. However, it is a well known fact that small and medium enterprises are considered as the basis of most of the economies, generally in relation to influences on employment as well as